Charm in the Press

What's Selling on TikTok Shop, and How Can Brands Win on the Platform? | Alex Nisenzon, CEO of Charm

Written by The Charm Team | Jun 2, 2025 3:32:39 PM




In this insightful video, Alex Nisenzon, CEO of Charm.io, breaks down what’s trending and actually selling on TikTok Shop right now. He shares data-driven insights into the products capturing consumer attention and the strategies successful brands are using to win on the platform. Whether you’re an emerging brand or a seasoned seller, learn how to leverage TikTok’s unique shopping ecosystem to boost visibility, engagement, and sales.