November 18, 2025
TikTok has launched multiple incentive programs for its Shop partners during the fourth quarter, offering cash bonuses and advertising credits to drive sales growth as the platform faces ongoing regulatory challenges in the United States.
According to a Digiday report, the short-form video platform is providing TikTok Shop Partners with cash incentives ranging from $5,000 to $20,000 between October 1 and December 31, based on their incremental daily gross merchandise value growth. Partners can earn up to $10,000 in additional cash for upgrading through TikTok Shop’s partner rankings for the first time, provided they maintain their new ranking throughout the incentive period.
TikTok is also offering between $1,000 and $10,000 per creator for successfully incubating creators on the platform’s target list during the same period.
Ad Credits Reward Performance Metrics
The platform ranks its partners in descending order from 15 to one based on their target plan short video Gross Merchandise Value (GMV) increment. Partners meeting minimum incremental GMV requirements can earn between $1,000 and $5,000 in ad credits monthly, with a bonus $2,000 available for ranking in the top 15 across all three months.
Partners providing creator services can earn up to $1,000 in ad credits per seller, covering up to 70 sellers, when they meet eligibility requirements and incentive conditions.
Black Friday Challenges Offer Additional Rewards
TikTok has created three challenge tiers between November 12 and December 1 based on partner ranking levels. Partners providing creator matchmaking services can earn up to $25,000 in cash. Partners with daily GMV greater than or equal to $20,000 in October can earn up to $12,000, while those with daily GMV below $20,000 can earn up to $2,000.
The platform offers fully-funded and partially-funded coupons and discounts for Black Friday and Cyber Monday, covering all or part of marketing costs, along with invitation-only flash sales.
Platform Records Significant Growth
TikTok Shop recorded $1.1 billion in gross merchandise value and moved 67 million units between September 2023 and August 2024, according to Charm.io data. The platform increased to $2.5 billion GMV and 139 million units between September 2024 and August 2025.
TikTok’s internal data shows that Black Friday and Cyber Monday 2024 generated more than 100 million sales, with sellers experiencing a 3x increase in GMV compared to the previous year. The platform has recorded more than 4 billion views for #TikTokShopBlackFriday, with one-third of purchases going to small and medium-sized businesses.
Global marketing intelligence service WARC projects TikTok to capture 10.3% of all social media spend in 2025, increasing to 11.7% by 2027, as social media ad spend rises 14.9% to $306.4 billion.