January 24, 2025
TikTok’s ad business is showing renewed spark after the app’s brush with a ban in the U.S. over the weekend, and new data shows the number of major brands resuming ads on the platform is rising alongside sales through TikTok Shop. But there could still be hesitation from some major brands to return to full power on TikTok, according to ad leaders who spoke with Ad Age, saying TikTok’s on-again, off-again moment gave advertisers a chance to reset strategies.
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