Charm in the Press

PDMI Take 20: Media Analytics & Research Update

Written by The Charm Team | Jul 15, 2025 1:59:00 PM

 


May 16, 2025

In this episode hosted by the Brand Response Council chair and Take 20 host Chris Foster of Modern Postcard , Charm CEO Alex Nisenzon joins industry leaders to discuss how performance brands can adapt to changing consumer media habits — revealing how Charm’s data-driven approach is helping brands find and reach their audiences across CTV, digital, and e-commerce platforms with precision and scale.