Charm in the Press

Low prices, high spend: How TikTok livestreams are reviving fast beauty

Written by The Charm Team | Aug 4, 2025 7:28:02 PM

 


July 16, 2025


Alternatively, they might be buying boxes that offer multiple items for a good deal. Tatti Lashes' best selling product, according to Charm.io's data, is the Summer Essentials Treat Box, priced at $29.07 compared to the brand's $12.14 average. And on TikTok Shop US, ColourPop's best selling Birthday Mystery Box offers an assortment of items for $50 (with a total value of $103), while the overall average price for the brand's products on the platform is $13.15. Last year, for ColorPop's 2024 debut on TikTok Shop US, the brand offered exclusive bundles and live shopping events giving shoppers 35% off, plus free shipping as well as surprise gift-with-purchases, including mystery Super Shock Shadow.