January 16, 2025
Take a stroll down a Target aisle and you might spot the period care brand August. You’d have TikTok’s algorithm to thank for that.
After launching in 2020, August gained traction on TikTok with co-founder Nadya Okamoto’s viral video about traditional pads taking 800 years to decompose, compared to August’s six to 12 months. The video currently has 32.3 million views.
The brand surpassed $1 million in sales in its first year, partly thanks to TikTok. By posting three videos daily and gaining 397,000 followers, August’s TikTok growth led to the brand debuting its products in 400 Target stores in 2023.