Charm in the Press

How TikTok alternatives are competing for brands and creators—industry leaders break it down

Written by The Charm Team | Apr 29, 2025 12:35:15 PM


January 15, 2025



The rush is on for U.S. TikTok users to find a new stomping ground as the viral app faces a ban in the states. This has led so-called “TikTok refugees” to discover the app Xiaohongshu, known as RedNote in the U.S., another Chinese-based app that even has some familiar fixtures, including accounts from popular social media brands such as Duolingo and Dr. Squatch.


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