December 30, 2025
The top feminine care brand, Her Fantasy Box, is known for products like its Renew Her Yoni
Oil, antiodor chlorophyll pills, boric acid intimate wash and other offerings priced under $20, plus
its heavily-discounted bundles.
Year-to-date, the brand has sold $4.2 million in feminine care products, per Charm.io, but in total
(the brand also sells body washes, oils, scrubs and more) Her Fantasy Box’s 2025 sales on
TikTok Shop have topped $13.3 million. Founded in 2022 by Kayla Rowe, the buzzy brand also
sells direct-to-consumer and on Amazon, and reportedly is in talks with a U.S. retailer to soon
make its brick-and-mortar retail foray.
The number-two brand, Salt.Xo, is also digitally native and like Her Fantasy Box was founded
by a Black woman. Launched by Jhalesa Seymour in 2019, Salt.Xo exceeded $2.8 million in
feminine care sales on TikTok Shop in 2025, with top performers including intimate washes and
oils priced $25 and under.
Other top brands include The Pink Bible, known for its intimate sprays that come in scents like
Cranberry Honey and Watermelon Juice, as well as Love Wellness and O Positiv, both of which
sell at big-box retailers like Ulta Beauty and Target.
The top 10 brands by U.S. sales of feminine care products on TikTok Shop in 2025, per
Charm.io.
1. Her Fantasy Box: $4.2M
Her Fantasy Box Renew Her Yoni Oil
2. Salt.Xo: $2.8M
Salt.Xo Seedless Yoni Gel
3. Vagy Rejuvenation: $1.6M
Vagy Rejuvenation Wet by Nature Vaginal Moisture Supplement
4. SMNutrition: $845,413
SMNutrition Vulva Rescue Cream
5. Lactomedi: $816,781
Lactomedi Intimate Care Gel
6. The Pink Bible: $610,385
The Pink Bible Cranberry Honey Inti-Mist
7. Sweetums: $336,594
Sweetums
8. Louise Care: $301,370
Louise Care Detox Tampons
9. Love Wellness: $291,338
Love Wellness Good Girl Probiotics
10. O Positiv: $292,697
O Positiv Uro Vaginal Probiotic Capsules and Boric Acid Suppositories