November 21, 2025
Line Sheet, the ultimate fashion industry bible, offers daily intel from Lauren Sherman, Rachel Strugatz, and Sarah Shapiro on every aspect of the business and its biggest players. (Sign up here to get it in your inbox.) Here’s the latest you need to know:
Literally, Who Cares?
Remember when Page Six went nuts over the fact that former J.Crew creative director Jenna Lyons let her son paint his toenails pink? That was in 2011. Almost 15 years later, our culture has become so polarized, so woke, so anti-woke, so anti-anti-woke, that controversy arose this week after the rage-bait set noticed that J.Crew is currently selling a men’s Fair Isle sweater in (gasp!) pink.
This is insane, and also exhausting. In the conservative South, where I grew up, men wear pink with critter pants. Rep ties with navy and pink are a classic look. Anyone engaging with this particular discourse might be better served by talk therapy. —Sarah Shapiro
TikTok Around the Clock
Sales of womenswear on TikTok Shop have reached a staggering $1.3 billion year to date, representing a 98 percent increase over last year, according to Charm.io. Menswear doubled to $300 million. Interestingly, four of the top five products in apparel are shapewear items—waist shapers, tummy control garments, Cake’s adhesive nipple covers—highlighting TikTok’s power to sell the category. Most of the items in this surge feel reminiscent of the ’90s obsession with body control, this time with a GLP-1 twist.
And yet, loungewear is also trending. Hashtags for sweatpants, hoodies, and sweatshirts are proliferating as comfort clothing dominates, especially in colder months. We’re buying both the clothes that squeeze us in and the items that let us breathe—the perfect metaphor for our spastic moment. —Sarah Shapiro
What’s Jessica McCormack’s Secret?
Several of Hollywood’s current leading ladies, including Emma Stone, Dakota Johnson, and Jessie Buckley, have worn the British jewelry designer’s pieces on the red carpet lately, adding to her roster of A-list acolytes—most notably Zendaya, who chose McCormack to design her engagement ring, despite being an ambassador for Bulgari since 2020. (If you think Tom Holland selected the ring, bless your heart.)
McCormack’s brand ambassador is her pal Zoë Kravitz.
Niche jewelry lines are notoriously expensive to get up and running, which means most of them are started by already rich people. But even the richest can’t compete with the likes of the LVMH- and Richemont-owned brands that pay millions of dollars a year to get their pieces worn on the red carpet—where, unlike fashion, jewelry has long been purely pay-to-play. While a celebrity will still occasionally wear a clothing brand that won’t pay fees, that’s never really been the case with jewelry. It’s a much more transactional process.
So, how is McCormack managing it? I’m told she isn’t paying for placement and that she’s seemingly just genuinely beloved by certain celebrities, which has driven stylists to pull more from the brand. (Must be nice.) As for the Zendaya engagement ring, ambassador contracts typically have a carveout for “wedding jewelry.”
Now, after 17 years in business—and endless trunk shows in Aspen, Dallas, and Nashville—McCormack is harnessing the momentum to establish a U.S. retail footprint. In May, she opened her first stateside outpost in a townhouse on Madison Avenue. When my 12-year-old daughter and I paused to admire the windows over the summer, staff invited us in, revealing a welcome change from typical high-end jeweler protocol. —Sarah Shapiro
Dead Reckoning
Sun Valley queen and babylift proponent Stacey Bendet Eisner is getting “raked over the coals” by fellow Deadheads for her brand Alice + Olivia’s collaboration with the band, which launched a week ago and features a $1,400 patchwork jacket, a $250 baby tee, a $695 accordion pleat maxi skirt, and more. Oh wait, also: a $1,795 ballgown skirt! As the daughter of a Deadhead with the attendant childhood trauma, my inclination in this case is to side with the hardcore fans, who believe that Rhino Entertainment, which owns the licensing rights for the Grateful Dead, should stop doing all these terrible collaborations. “Name one cool long term thriving clothing luxury brand still in biz with our favorite band??? You can’t,” wrote “live music curator” MusicNeverStopped on Instagram. But you know what? I’m also a realist. Eisner is a real fan, the Grateful Dead is one of the most commercially successful bands in the history of mankind, and they shouldn’t have made that bear look so cute if they didn’t want people to profit off it.